Post by account_disabled on Dec 27, 2023 4:05:44 GMT
A persona is a profile and description of your ideal customer : personae These customers are interested in what your company has to offer. Most companies have multiple “ideal customers.” Here is a template showing what information should be included. customer persona I would now like to go into this in more detail. The important things first. The demographic characteristics with name and job title. The job title is a particularly important feature for BB companies, but it is also worthwhile for BC companies. Feel free to get creative with the name.
You can choose a normal name, e.g. B. Julia Müller, or use this philippines photo editor program . name generator Some companies choose alliterative terms, e.g. B. “Barbara Example” or “Max Marketing”. Now for the demographic information: age, gender, location, education, relationship status and household income. Where can you find this information? There are to you. I like to use Facebook Insights in Ads Manager for this . pasted image Click on “Audience Insights” to go to the dashboard. Now you can view the data of your Facebook fans. pasted image If your company doesn't have enough fans, you can also consider the fans of other companies. For example, you could view the demographics of specific interest groups.
Pasted image It's best to search for a brand or product from your industry. I'll take my company now. pasted image Now the program spits out tons of demographic data. pasted image With this information I can now create my customer personas. Collect relevant information on Facebook and use it to build the profile of your ideal customer. . The importance of a compelling brand story We humans love stories. Have you ever noticed that companies often tell a story when they want to explain something? This story nd makes the company seem more human . Take yourself back to your childhood. Don't you have a few interesting stories to tell? A story is about building a connection with your audience, Facebook says that too . This may seem
You can choose a normal name, e.g. B. Julia Müller, or use this philippines photo editor program . name generator Some companies choose alliterative terms, e.g. B. “Barbara Example” or “Max Marketing”. Now for the demographic information: age, gender, location, education, relationship status and household income. Where can you find this information? There are to you. I like to use Facebook Insights in Ads Manager for this . pasted image Click on “Audience Insights” to go to the dashboard. Now you can view the data of your Facebook fans. pasted image If your company doesn't have enough fans, you can also consider the fans of other companies. For example, you could view the demographics of specific interest groups.
Pasted image It's best to search for a brand or product from your industry. I'll take my company now. pasted image Now the program spits out tons of demographic data. pasted image With this information I can now create my customer personas. Collect relevant information on Facebook and use it to build the profile of your ideal customer. . The importance of a compelling brand story We humans love stories. Have you ever noticed that companies often tell a story when they want to explain something? This story nd makes the company seem more human . Take yourself back to your childhood. Don't you have a few interesting stories to tell? A story is about building a connection with your audience, Facebook says that too . This may seem