Post by pricejackson on Mar 25, 2019 2:25:20 GMT
As a corporation with multiple franchises, you have a unique responsibility: To make each franchise stand out online while ensuring brand consistency. While you may have a pre-designed website that you provide to each franchise, this is not good enough. It is paramount that you implement a digital marketing strategy specifically designed for franchises so that each of your locations can be found on Google. Beyond that, you need to allow each franchise to create their own voice so that they can appeal to their specific target market and the nuances of their location.